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DTC Academy | Wine Sales Advisor Level 3 Training Course

Thursday, 23 April, 2026 Monday, 15 June, 2026 Tuesday, 18 August, 2026
wine.co.za, Judy Brower
TIME:    9am to 5pm
COST:    R1900
VENUE:    8 Kingfisher Park, ou Paardevlei Road, Somerset West
Helderberg
MAP
email enquiry
A sales-focused course for experienced wine professionals to enhance selling skills, boost sales, and create a memorable, high-impact “Wow! factor” guest experience.

This course is all about building meaningful relationships with guests, in order to increase sales and long-term brand loyalty. It covers relationship-selling based on trust and genuinely understanding guests, while improving communication and attention to detail.

Designed to be delivered separately to enhance sales and the guest experience, or as the final part of the Wine Sales Professional Certificate. The level 3 course is not suitable for those without wine knowledge or wine sales experience. Ideally, candidates should ideally have DTC Academy level 1 and 2, WSET level 1 or 2, or equivalent.

The DTC Academy Wine Sales Advisor Level 3 course covers the following:

  • The guest experience – first impressions and guest interaction.
  • Building rapport – learn how to understand your guests and build trust.
  • Relationship selling – developing relationships based on trust are the key to selling more.
  • Creating guest loyalty – turn your guests into brand ambassadors.
  • The Wow! Factor – discover the little things that impress guests the most.
  • The language of wine – talking wine with your guests.
  • Enhancing Customer Lifetime Value (CLV)

This is Part 3 of the Wine Sales Professional Certificate

See all scheduled course dates HERE and below:

  • Wine Sales Advisor Level 1 (1 day) - Tues 14 April, Mon 01 June, Tues 04 August
  • Wine Sales Advisor Level 2 (1 day) - Tues 21 April, Mon 08 June, Tues 11 August
  • Wine Sales Advisor Level 3 (1 day) - Thurs 23 April, Mon 15 June, Tues 18 August
  • Wine Sales Professional Certificate (3 days, includes assessment and exam) - Tues-Thurs 18/19/20 May, Mon-Wed 22/23/24 June, Mon-Wed 24/25/26 August
  • South African Wine Course (2 days) -  Mon-Tues 29/30 June, Mon-Tues 07/08 September


Contact Judy Brower | judy@wine.co.za | 021 851 2737 | 076 011 0753 for more info.

To find out more about our DTC Academy, click HERE.

If you would like us to do the training at your venue, we need a minimum of 4 candidates booked; please contact us as above to make arrangements.

Ts & Cs

  • The courses will only be confirmed once we have a minimum of 4 candidates - so please indicate your interest as soon as possible.
  • We can take a maximum of 6 candidates
  • Tea/Coffee provided
  • Please bring your own lunch
  • Any cancellations on the day or up to 5 days before the event will incur full costs.
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