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DTC Academy | Wine Sales Advisor Level 1 Training Course

Tuesday, 14 April, 2026 Monday, 1 June, 2026 Tuesday, 4 August, 2026
wine.co.za, Judy Brower
TIME:    9am to 5pm
COST:    R1900
VENUE:    8 Kingfisher Park, ou Paardevlei Road, Somerset West
Helderberg
MAP
email enquiry
An introductory wine course designed to build confidence in new or inexperienced staff, enabling them to deliver a positive guest experience in sales and service environments. Also very useful for university students to learn about the industry, get upskilled and have the grounding to apply for a job at a tasting room.

Candidates will be given fundamental wine knowledge to enhance how they communicate with guests. Coupled with practical service skills it will give employees the very best start in their wine career.

The DTC Academy Wine Sales Advisor Level 1 course covers the following:

  • Alcohol awareness – an important first step to improving behaviour and promoting responsible alcohol use.
  • History of wine – where did wine come from and how did it get here, from Van Riebeeck to one of the world’s great wine countries.
  • Introduction to viticulture and climate – understanding the influences that go to making great wine.
  • Basic wine making – learning the basics of how grapes are made into wine – white, red, rosé and sparkling.
  • Main grapes of South African wine – giving confidence to talk about wine from an informed perspective.
  • Discovery wine tasting – developing a basic understanding of what wine tasting is all about and appreciating why grape variety matters.
  • Wine service etiquette – practical experience on serving wine in a professional wine environment.

This is Part 1 of the Wine Sales Professional Certificate

See all scheduled course dates HERE and below:

  • Wine Sales Advisor Level 1 (1 day) - Tues 14 April, Mon 01 June, Tues 04 August
  • Wine Sales Advisor Level 2 (1 day) - Tues 21 April, Mon 08 June, Tues 11 August
  • Wine Sales Advisor Level 3 (1 day) - Thurs 23 April, Mon 15 June, Tues 18 August
  • Wine Sales Professional Certificate (3 days, includes assessment and exam) - Tues-Thurs 18/19/20 May, Mon-Wed 22/23/24 June, Mon-Wed 24/25/26 August
  • South African Wine Course (2 days) -  Mon-Tues 29/30 June, Mon-Tues 07/08 September

 

Contact Judy Brower | judy@wine.co.za | 021 851 2737 | 076 011 0753 for more info.

To find out more about our DTC Academy, click HERE.

If you would like us to do the training at your venue, we need a minimum of 4 candidates booked; please contact us as above to make arrangements.

Ts & Cs

  • The courses will only be confirmed once we have a minimum of 4 candidates - so please indicate your interest as soon as possible.
  • We can take a maximum of 6 candidates
  • Tea/Coffee provided
  • Please bring your own lunch
  • Any cancellations on the day or up to 5 days before the event will incur full costs.
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