Whether that’s up-selling in the tasting room, increasing residual sales. or simply offering excellent customer service and building brand loyalty, it’s important to be ready now, before it’s too late.
Research has shown the link between a positive visitor experience and brand loyalty remains high. The training courses DTC Academy have developed are based on this idea and aim to provide knowledgeable and guest focused teams. Understanding your guests is key, but so is talking confidently about South African wine beyond the cellar door.
Wine Advisor Level 1 is a one-day course aimed at new members of the team.
The morning session looks at the basics of wine; the history and culture of wine, where grapes grow best, how wine is made and understanding the label, before looking at the main wine regions of South Africa.
The afternoon focuses on understanding guest needs and suggestive up-selling, which includes practical application of newly acquired skills.
Venue: wine.co.za Somerset West campus (21 Kingfisher Park, ou Paardevlei Road, Somerset West)
Date: Monday 18 Nov 2024.
Time: 9am to 5pm
Cost: R1 750 (ex VAT).
To ensure each participant receives personal attention, the audience is limited to only 10 candidates, so hurry and book your spot today. Alternatively, if you have four or more candidates for each course, we can come to you on your preferred date.
If you need the more advanced training - do consider our Wine Advisor Level 2 training workshop - on Mon 2 Dec - see more HERE
To book, email Judy Brower at judy@wine.co.za.