DTC Academy Workshop - November: Peak Trade, Customer Service and Selling

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Xania van der Merwe
TIME:    18h00
COST:    See description
VENUE:    Online
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The wine.co.za DTC Academy is presenting a “Peak Trade, Customer Service and Selling” workshop virtually on 22 and 23 November.

It is that time of the year when wine estates are prepping for the season, often with casual staff joining the team. To assist the wine industry, the wine.co.za DTC Academy is presenting a “Peak Trade, Customer Service and Selling” workshop for tasting room and hospitality staff.

Working with casual staff over the peak trade period is a regular occurrence, but it results in the need for extra training, something we often do not have time for.

This year, your new (and existing) crew can join our team on Wednesday 22 November and Thursday 23 November at 18h00 for a 90-minute virtual session on service delivery in the wine industry.

Workshop: Peak Trade, Customer Service and Selling

To accommodate consultants with limited experience, the e-workshop is presented after hours, or on-site. Online sessions will be held on Wednesday and Thursday at 18h00 - 19h30.

22 November

  • Basics of customer service
  • Subtle selling
  • Reading customers
  • Roles and responsibilities of wine consultants
  • Personal presentation

23 November

  • Basics of wine
  • Wine regions of South Africa
  • Appropriate vocabulary
  • Basics of wine pairings

Important details and pricing

These sessions may be booked as a package or as individual sessions.       

Cost: Single workshop

1 - 3 delegates from the same estate: R550 (ex. VAT) each
3+ delegates from the same estate: R450 (ex. VAT) each

Cost: Both workshops

1 - 3 delegates from the same estate: R880 (ex. VAT) each
3+ delegates from the same estate: R720 (ex. VAT) each

All CellarDirect and wine.co.za directory clients get 10% off

To book, email Xania van der Merwe at xania@wine.co.za.

Workshops are also available onsite, which allows customisation to include training on your wines, policies, and procedures (from R4 500 ex. VAT).