Wine tourism is evolving rapidly. Visitors expect more than a tasting - they want memorable experiences, authentic stories and places worth returning to. The estates that understand how to design these experiences are the ones building stronger brands, higher visitor spend and long-term customer loyalty.
At this year’s conference, you’ll hear from industry leaders including:
- Damien Joubert-Winn - Delaire Graff Estate
- Andrew Kamphuis - Commerce7
- Carolyn Martin - Creation Wines
- Mike Ratcliffe - Vilafonté Vineyards & Wine Business Advisors Chairman
- Annabelle Shreuders - Spier Wine Farm Hospitality
- Desry Lesele - Nedbank Commercial Banking
- Craig McClenaghan - Craig McClenaghan Architecture
- Beverly Farmer - Women in Wine, CEO
... and other leading voices shaping the future of wine tourism. Meet more of our speakers HERE.
Across two conference days and an immersive Wine Experience Day on leading estates, we’ll explore practical strategies for:
- Growing visitor demand
- Designing experiences guests remember and return for
- Converting tourism into long-term customer relationships
- Building more resilient and profitable wine tourism businesses.
- Understanding Return on Investment from tourism experiences and building a revenue diversification strategy
Programme Overview
Day 1
Designing Demand & Desire
Focus on the front end of value. We explore experience design, wellness, and storytelling to ensure guests feel, remember, and return.
Day 2
Designing for Endurance
Focus on the back end of value. We tackle the hard realities of finance, capital, and governance. This is where we move from marketing sustainability to visible accountability.
Day 3
Wine Experience Day
An intimate, immersive day on the stoep and in the cellars of leading estates. Limited to small groups for direct access to senior leadership. Further details and ticket sales to follow.
VIEW more of the programme.
Tickets
Ticket includes:
- Entry to all plenary sessions, panels, workshops, and content sessions (as scheduled);
- Lunch (daily, as per programme);
- Snacks / tea breaks (daily);
- All-day coffee and tea station access;
- Entry to the Trade Space / Expo;
- Access to B2B meeting areas for scheduled and informal networking meetings;
- Access to wine tastings (as scheduled within the programme).
If wine tourism is part of your estate’s future growth strategy, we would love to welcome you to Cavalli in May.
For more information on the conference, visit www.winetourism.co.za or follow us on Facebook or LinkedIn.