UCT GSB The Business of Wine Course 2024

Monday, 20 May, 2024
UCT Graduate School of Business
COST:    R28 000
VENUE:    UCT GSB Cape Town Breakwater Campus and Online
Cape Town

The UCT GSB The Business of Wine course, starting on 20 May 2024, is aimed at professionals across the wine industry.

The UCT GSB The Business of Wine course is the only one of its kind in South Africa to focus on the business aspects of the wine industry. Build a winning career in the wine industry – gain market insight and business acumen across the wine business value chain.

This 2-month course starting on 20 May 2024, is aimed at professionals across the industry. Delegates will gain:

  • advanced business know-how and practical skills 
  • insight into the macro and micro economic environment
  • a network of like-minded professionals and leading personalities from the South African wine industry.

The wine industry is complex and multidisciplinary – and it demands a specialised approach. This course is tailored to the needs of the industry. Delegates will learn from some of the most respected wine business practitioners in South Africa. The interactive, practice-driven, case-study approach is easy to engage with and delivers valuable insights along with practical skills ranging from business plan formulation to strategic marketing. 

Click HERE to register online

Course topics

  • Introduction to wine business management studies in South Africa
  • Presentations skills
  • Teaching case study analysis
  • GSB Tasting Academy
  • Addressing strategic challenges in the SA wine Industry
  • Business innovation and holistic leadership
  • Regulatory and international trade challenges in wine business management
  • Strategic management and blue ocean strategy
  • Experiential programme
  • Key financial management decisions in wine businesses
  • Strategic wine marketing: traditional and emerging markets
  • Wine tourism studies

Course dates

20 May - 26 July 2024

Application deadline

30 April 2024 at 12h00 SAST (midday)

Tuition fee

R28 000