UCT GSB The Business of Wine Course

Monday, 23 May, 2022 to Sunday, 26 June, 2022
UCT Graduate School Of Business
COST:    R26,500
VENUE:    UCT GSB Cape Town Breakwater Campus & Online
Cape Town

The UCT GSB The Business of Wine course is the only one of its kind in South Africa to focus on the business aspects of the wine industry. Build a winning career in the Wine Industry - gain market insight and business acumen across the wine business value chain.

This 2 month course starting on 23 May 2022, is aimed at professionals across the industry. Delegates will gain:

  • advanced business know-how and practical skills 
  • insight into the macro and micro economic environment
  • a network of like-minded professionals and leading personalities from the South African wine industry.

The wine industry is complex and multidisciplinary – and it demands a specialised approach. This course is tailored to the needs of the industry. Delegates will learn from some of the most respected wine business practitioners in South Africa. The interactive, practice-driven, case-study approach is easy to engage with and delivers valuable insights along with practical skills ranging from business plan formulation to strategic marketing.

If you have made your decision and you are ready to apply for this course, please click here.


  • Introduction to wine business management studies in South Africa
  • Presentations Skills
  • Teaching case study analysis
  • GSB Tasting Academy
  • Addressing strategic challenges in the SA wine Industry
  • Business innovation and holistic leadership
  • Regulatory and international trade challenges in wine business management
  • Strategic management and blue ocean strategy
  • Experiential programme
  • Key financial management decisions in wine businesses
  • Strategic wine marketing: traditional and emerging markets
  • Wine tourism studies

Click here to take a look at look at the topics in detail.


23 May 2022 - 26 June 2022


9 May 2022


R26 500

If you have made your decision and you are ready to apply for this course, please click here.

If you’d like more information or if you have any further questions, please click here. You will receive an email with our course brochure along with a link to apply to this course.