Get your tasting room staff focused on sales and delivering 5-star service!
We have very limited spaces available for this course on Monday, 17 November 2025 – book now to secure your spot.
Hear from our most recent graduates:
"It gave me a totally different perspective in regards to dealing with guests, i.e. giving them more of a personal tailored experience." - Maïté Baverey (Krone)
"The detailed service was an eye opener and how to upsell." - Gail Davids (Rupert & Rothschild)
"I make much better sales with a 12.7% increase on sales so far since I completed the course. Communication and service is much better and I feel much more confident when approaching customers." - Emilicia Barends (Painted Wolf Wines)
"It has helped me to learn to listen when engaging with clients. And it's always about the clients not me. My engaging skills have improved." - Olwethu Fana (Stellenrust Wines)
Wine Sales Advisor Level 3: Sales and service focus
This is a sales and service-oriented course, designed to enhance the guest experience and deliver a Wow! factor for wine knowledgeable teams.
The course works with candidates to explore the following areas:
- Communication: How do we communicate with guests? How body language is important. The winery story and the wines it makes, and explaining them in a knowledgeable and understandable way.
- Guest experience: First impressions and guest interaction. Service efficiency and building rapport.
- Sales strategies: Professional relationship selling and understanding guests needs. Selling a solution and closing the deal.
- 5-Star service: Service etiquette and the Wow! factor. Professional wine service and etiquette.
- Brand loyalty: Retaining customers and residual sales. Wine clubs, loyalty programs and online sales.
Cost: R1 500 ex. VAT pp
Time: 09h00 - 16h00
Included:
- Tea and coffee and light lunch
- Full study guide
- Waiter's friend
Contact Judy Brower | judy@wine.co.za | 021 851 2737 | 076 011 0753 for more info.
To find out more about our DTC Academy, click HERE.