DTC Academy Workshop - November: Preparing the 2024 Marketing Plan

Xania van der Merwe
TIME:    10h30
COST:    R1 500 per screen
VENUE:    Online

Are you ready for 2024? With this online workshop taking place from 8-29 November, the wine.co.za DTC Academy will assist you with your 2024 marketing plan.

Only a few more weeks left of 2023. Are you and your winery ready for the new year?

Wine.co.za’s DtC Academy is ready to assist you with your 2024 marketing plan. While we are all focused on wrapping up the year, we also know planning is important. During November, we invite you to join our four-week virtual workshop, focused on the 2024 marketing plan.The workshop series will consist of three joint online sessions and an one-on-one session.

Workshop: Preparing the 2024 Marketing Plan

Online sessions will be held on Wednesday mornings from 10h00 - 11h30.

8 November: Growing your direct business

The first session is focussed on general marketing focused on growing your direct business. In this session we will take a look at marketing strategies and platforms most suitable for your audience. You may be required to provide the presenter with some information prior to the session to align content to your business. 

15 November: 2024 events

During the second session we take a look at the upcoming 2024 events, the wine diary and practical ways of including these events into your business plan. Prior to this session you will be required to have a draft idea of your own events calendar and focus activities for 2024.

22 November: One-on-one sessions

One-on-One sessions allow us to assist in detail and align the content for the last week. There will be no joint virtual session on 22 November, as we will be meeting one-on-one (online). A great time to ask all the questions that you are wondering about. 

29 November: Social media

We end the course with a session on social media, where our social media specialist will take you through the ticks of the trade. We look at the use of Meta, boosting and online brand awareness, and end the session with consumer feedback on successful marketing.

Important details and pricing

Cost: R1 500 per screen (ex. VAT)
          All CellarDirect and wine.co.za directory clients get 10% off

To ensure each participant receives personal attention, the audience is limited to only 15 wineries, so hurry and book your spot today.

To book, email Xania van der Merwe at xania@wine.co.za.

Upcoming virtual workshops

Upcoming virtual workshops include:

  • November 2023: Front-of-House
  • December 2023: Last-minute planning for peak-trade
  • January 2024: Customer acquisition
  • February 2024: Price lists, price Increases and customer loyalty

Wineries who wish to have the workshop presented to their full team on-site can contact Xania van der Merwe at xania@wine.co.za for a quote.